A global awareness and thought leadership campaign was created to inspire and guide heavy industries in accelerating their journey to decarbonisation. The creative concept centred on visualising pathways, showing how sectors from oil and gas, cement, iron and steel, to mining are each at different stages on the road to net zero. These pathways illustrate the unique challenges and lengths of each journey, while highlighting the tailored support and solutions available to guide industries toward a cleaner, more sustainable future.

I developed the creative direction, art direction, and overall design, shaping the visual identity from concept through to execution. Working closely with a motion graphics designer and animator, I ensured the dynamic elements of the campaign, including animated sequences and digital assets; communicated complex ideas clearly while maintaining visual consistency across all channels. The campaign delivers a cohesive and engaging experience, blending clarity, insight, and visual storytelling to drive impact across global heavy industries.