A global awareness and thought leadership campaign created to inspire and influence heavy industries to accelerate their journey to decarbonisation. The creative centres on pathways, illustrating that every sector from oil and gas, cement, iron and steel to mining is at a different stage on the road to net zero. These paths not only show the varied lengths and challenges of each journey but also highlight the tailored support and bespoke solutions available, guiding industries towards a cleaner, more sustainable future.