In developing the core idea and creative direction the campaign focuses on its younger audiences, raising awareness of electric vehicle accessibility, while inspiring confidence and the freedom in everyday travel.

To achieve this I shaped both the narrative and visual language to ensure the concept connected authentically and powerfully with the audience. In doing so, I art directed and led the photoshoot, working closely with photographer, crew and models to capture the campaign’s message. I then designed and produced the campaign assets, translating the creative direction seamlessly across print and digital platforms.