A press pack was created for Porsche’s international race series, the Carrera Cup, designed to capture the thrill of race day while reflecting the prestige of the brand’s motorsport heritage. At its heart was a reversible coffee table book – one side celebrating the history of the series, the other showcasing the drivers and teams competing today. The concept combined heritage and modern energy, blending bold photography, technical detail and clean design to pay tribute to Porsche’s legacy while bringing the excitement of the track to life.

I developed the creative direction, art direction and design from concept to final execution, ensuring every detail aligned with Porsche’s premium brand values. This involved working closely with external collaborators, from copywriters, photographers to print specialists, to craft a polished, high-quality piece. Alongside the book, a suite of race day assets was designed to extend the campaign across multiple touch-points, creating a cohesive visual identity that resonated with press, teams and fans alike.