An award-winning campaign for the launch of Scania’s flagship vehicle, the Scania V8. I developed the creative direction from concept through execution, shaping the look and feel and storytelling across every touchpoint.

To bring the campaign to life, I managed and directed the photoshoot, working closely with the crew to capture high-quality stills and film content. This material became the foundation for a suite of print and digital assets, all designed to showcase the power and prestige of the V8. The campaign culminated in a live global launch event, supported by the visual identity and assets developed throughout, delivering a bold and cohesive brand experience that resonated worldwide.