A global ABM campaign was developed for ABB Electrification Solutions to raise awareness in the Food and Beverage sector, encouraging reduced electricity usage in power plants. I created the creative direction, art direction, and design for the campaign, shaping the concept from initial idea through to final execution. The key visuals use produce creatively to symbolically highlight the research’s benefits, bringing complex messaging to life in a visually engaging way.

Working closely with digital artists, I guided the creation of these visuals to ensure they aligned with the campaign’s tone, messaging, and overall aesthetic. The resulting assets delivered a cohesive and striking campaign across multiple channels, combining clarity, creativity, and impact to engage the target audience effectively.