This campaign turned superstition on its head, using playful visual metaphors – like heather, horseshoes and leprechaun bobbleheads – to show exactly what drivers don’t need when they’re backed by Mazda’s insurance policy. Through a tongue-in-cheek creative direction, these lucky charms were reimagined as unnecessary clutter, highlighting the confidence and peace of mind that comes from reliable cover. The result was a lighthearted, visually distinctive take on road safety, rooted in Mazda’s assurance that luck has nothing to do with it.